Every website needs to have a call to action for having active response from the audience. However, to encourage the users to act can be a real problematic issue. You have to create an effective call to action on your website if you desire your business to flourish in the true sense. The call to action is not only confined to e-commerce websites but every website should have an objective to be completed by its users. It can either be filling in a contact form or signing up for newsletters.