If they are not present then you should provide them. For instance, when a site related to oral health care is optimized for specific locale such as Rancho Cucamonga, then it will be easier for the people living in Rancho Cucamonga to locate the clinic as and when they search for a dental clinic in Rancho Cucamonga in the web. Our unique Google local SEO and white-hat practices are just as effective as all our clients.